/* ============================================================
   PLR SERVICES, LLC — “Aligned Editorial” design system
   Fraunces (display serif) + Outfit (body) · cream / plum / rose / gold
   ============================================================ */

:root{
  --cream:#FAF5EF;
  --cream-2:#F3EAE0;
  --ink:#2A2130;
  --ink-soft:#4A3D52;
  --muted:#6E6076;
  --faint:#9A8CA1;
  --plum:#3B2540;
  --rose:#C97B6D;
  --rose-deep:#A85B4E;
  --blush:#EFD8D0;
  --gold:#B98A3E;
  --gold-soft:#D8B878;
  --sand:#E9DCCB;
  --line:#E2D5C8;
  --white:#FFFFFF;
  --serif:"Fraunces",Georgia,serif;
  --sans:"Outfit",system-ui,sans-serif;
  --rad:22px;
  --shadow:0 20px 50px -20px rgba(59,37,64,.22);
  --ease:cubic-bezier(.22,.9,.28,1);
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:var(--sans);
  background:var(--cream);
  color:var(--ink);
  font-size:17px;
  line-height:1.7;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:var(--rose-deep)}
.wrap{max-width:1200px;margin:0 auto;padding:0 24px}

::selection{background:var(--rose);color:#fff}

/* ---- texture & cursor ---- */
.grain{
  position:fixed;inset:0;pointer-events:none;z-index:2;opacity:.05;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.cursor-glow{
  position:fixed;width:480px;height:480px;border-radius:50%;pointer-events:none;z-index:1;
  background:radial-gradient(circle,rgba(201,123,109,.10),transparent 65%);
  transform:translate(-50%,-50%);left:-999px;top:-999px;transition:opacity .4s;
}
@media(hover:none){.cursor-glow{display:none}}

.skip-link{position:absolute;left:-9999px;top:0;background:var(--plum);color:#fff;padding:10px 18px;z-index:99}
.skip-link:focus{left:12px;top:12px}

/* ---- kickers, headings ---- */
.kicker{
  display:inline-flex;align-items:center;gap:10px;
  font-size:.78rem;letter-spacing:.22em;text-transform:uppercase;color:var(--gold);
  font-weight:600;margin-bottom:16px;
}
.kicker::before{content:"";width:34px;height:1.5px;background:var(--gold)}
h1,h2,h3{font-family:var(--serif);font-weight:500;line-height:1.15;color:var(--ink)}
h1{font-size:clamp(2.3rem,5.2vw,4.2rem);letter-spacing:-.01em}
h2{font-size:clamp(1.8rem,3.4vw,2.7rem);letter-spacing:-.01em}
h3{font-size:1.28rem}
h1 em,h2 em{font-style:italic;color:var(--rose-deep);font-weight:400}

/* ---- buttons ---- */
.btn{
  display:inline-flex;align-items:center;gap:9px;justify-content:center;
  padding:14px 28px;border-radius:99px;font-weight:600;font-size:.95rem;
  text-decoration:none;cursor:pointer;border:none;font-family:var(--sans);
  transition:transform .35s var(--ease),box-shadow .35s,background .3s,color .3s;
  will-change:transform;
}
.btn:hover{transform:translateY(-3px)}
.btn-solid{background:var(--plum);color:#fff;box-shadow:0 14px 30px -12px rgba(59,37,64,.5)}
.btn-solid:hover{background:var(--rose-deep)}
.btn-rose{background:var(--rose);color:#fff;box-shadow:0 14px 30px -12px rgba(201,123,109,.55)}
.btn-rose:hover{background:var(--plum)}
.btn-line{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn-line:hover{background:var(--ink);color:var(--cream)}
.btn-lg{padding:17px 36px;font-size:1.02rem}

/* ---- topbar ---- */
.topbar{background:var(--plum);color:#EAD9E0;font-size:.82rem}
.topbar-in{display:flex;justify-content:space-between;gap:18px;padding:9px 24px;flex-wrap:wrap}
.topbar a{color:var(--gold-soft);text-decoration:none;font-weight:600}
@media(max-width:640px){.topbar-hours{display:none}}

/* ---- header / nav ---- */
.site-head{
  position:sticky;top:0;z-index:50;background:rgba(250,245,239,.88);
  backdrop-filter:blur(14px);border-bottom:1px solid var(--line);
  transition:box-shadow .3s;
}
.site-head.scrolled{box-shadow:0 10px 30px -18px rgba(59,37,64,.25)}
.head-in{display:flex;align-items:center;justify-content:space-between;padding:12px 24px;gap:20px}
.brand{display:flex;align-items:center;gap:14px;text-decoration:none;color:var(--ink)}
.brand img{width:64px;height:64px;object-fit:contain;border-radius:14px}
.brand-t b{font-family:var(--serif);font-size:1.3rem;display:block;line-height:1.1}
.brand-t i{font-size:.7rem;letter-spacing:.28em;text-transform:uppercase;color:var(--gold);font-style:normal}
.nav{display:flex;align-items:center;gap:26px}
.nav a:not(.btn){
  color:var(--ink-soft);text-decoration:none;font-weight:500;font-size:.95rem;
  position:relative;padding:4px 0;
}
.nav a:not(.btn)::after{
  content:"";position:absolute;left:0;bottom:-2px;width:0;height:2px;background:var(--rose);
  transition:width .3s var(--ease);
}
.nav a:not(.btn):hover::after,.nav a.on::after{width:100%}
.nav a.on{color:var(--ink)}
.nav-burger{display:none;background:none;border:none;cursor:pointer;padding:8px}
.nav-burger span{display:block;width:26px;height:2.5px;background:var(--ink);margin:5px 0;border-radius:2px;transition:.3s}
@media(max-width:980px){
  .nav{
    position:fixed;inset:0;top:0;background:var(--cream);flex-direction:column;
    justify-content:center;gap:30px;transform:translateX(100%);transition:transform .45s var(--ease);z-index:60;
  }
  .nav.open{transform:none}
  .nav a:not(.btn){font-size:1.4rem;font-family:var(--serif)}
  .nav-burger{display:block;z-index:70;position:relative}
  .nav-burger.x span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
  .nav-burger.x span:nth-child(2){opacity:0}
  .nav-burger.x span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}
  .brand img{width:52px;height:52px}
}

/* ---- hero ---- */
.hero{position:relative;overflow:hidden;padding:80px 0 40px}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero h1{margin:0 0 22px}
.hero-sub{font-size:1.14rem;color:var(--muted);max-width:560px;margin-bottom:34px}
.hero-acts{display:flex;gap:16px;flex-wrap:wrap;align-items:center}
.hero-img{position:relative}
.hero-img img{
  width:100%;aspect-ratio:4/4.6;object-fit:cover;object-position:60% 20%;
  border-radius:240px 240px var(--rad) var(--rad);
  box-shadow:var(--shadow);
}
.hero-img::before{
  content:"";position:absolute;inset:-16px -16px auto auto;width:60%;height:60%;
  border:1.5px solid var(--gold-soft);border-radius:240px 240px 0 0;z-index:-1;
}
.hero-badge{
  position:absolute;bottom:26px;left:-26px;background:var(--white);border-radius:18px;
  padding:14px 22px;box-shadow:var(--shadow);display:flex;gap:10px;align-items:center;
}
.hero-badge b{font-family:var(--serif);font-size:1.4rem;color:var(--rose-deep)}
.hero-badge span{font-size:.8rem;color:var(--muted);line-height:1.3}
.hero-deco{
  position:absolute;top:8%;right:-4%;font-family:var(--serif);font-style:italic;
  font-size:11rem;color:var(--blush);z-index:-1;user-select:none;line-height:1;
}
@media(max-width:900px){
  .hero{padding:48px 0 24px}
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .hero-img{max-width:440px;margin:0 auto}
  .hero-badge{left:8px}
}

/* ---- stats ---- */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:56px 0 0}
.stat-c{
  background:var(--white);border-radius:var(--rad);padding:26px 22px;text-align:center;
  border:1px solid var(--line);transition:transform .35s var(--ease),box-shadow .35s;
}
.stat-c:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.stat-c b{font-family:var(--serif);font-size:2.3rem;color:var(--rose-deep);display:block}
.stat-c span{font-size:.86rem;color:var(--muted);letter-spacing:.04em}
@media(max-width:640px){.stats{grid-template-columns:1fr;gap:10px}.stat-c{display:flex;align-items:baseline;gap:14px;text-align:left;padding:16px 22px}}

/* ---- marquee ---- */
.marquee{
  background:var(--plum);color:var(--gold-soft);overflow:hidden;white-space:nowrap;
  padding:16px 0;margin:70px 0 0;font-family:var(--serif);font-style:italic;font-size:1.15rem;
}
.marquee-in{display:inline-block;animation:mq 38s linear infinite}
@keyframes mq{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---- sections ---- */
.sec{padding:96px 0}
.sec-tight{padding:64px 0}
.sec-alt{background:var(--cream-2)}
.sec-head{max-width:720px;margin-bottom:52px}
.sec-head.center{margin-inline:auto;text-align:center}
.sec-head.center .kicker{justify-content:center}
.sec-head.center .kicker::before{display:none}
.sec-head p{color:var(--muted);margin-top:16px;font-size:1.05rem}

/* ---- who (split) ---- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.split-img img{border-radius:var(--rad);box-shadow:var(--shadow);width:100%;object-fit:cover}
.split-img.arch img{border-radius:200px 200px var(--rad) var(--rad);aspect-ratio:4/4.4;object-position:center 25%}
.who-list{list-style:none;margin:26px 0}
.who-list li{
  padding:14px 0 14px 40px;position:relative;border-bottom:1px dashed var(--line);
  color:var(--ink-soft);font-weight:500;
}
.who-list li::before{
  content:"✦";position:absolute;left:6px;color:var(--rose);font-size:1.05rem;
}
.who-tail{
  font-family:var(--serif);font-style:italic;font-size:1.35rem;color:var(--rose-deep);
  margin:26px 0 30px;
}
@media(max-width:900px){.split{grid-template-columns:1fr;gap:40px}}

/* ---- services ---- */
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.svc-card{
  background:var(--white);border-radius:var(--rad);padding:36px 30px;border:1px solid var(--line);
  position:relative;overflow:hidden;display:flex;flex-direction:column;
  transition:transform .4s var(--ease),box-shadow .4s;text-decoration:none;
}
.svc-card:hover{transform:translateY(-8px);box-shadow:var(--shadow)}
.svc-card::after{
  content:"";position:absolute;left:0;right:0;bottom:0;height:4px;
  background:linear-gradient(90deg,var(--rose),var(--gold));transform:scaleX(0);
  transform-origin:left;transition:transform .45s var(--ease);
}
.svc-card:hover::after{transform:none}
.svc-num{
  font-family:var(--serif);font-style:italic;font-size:2.6rem;color:var(--blush);
  line-height:1;margin-bottom:14px;
}
.svc-card h3{margin-bottom:12px;color:var(--ink)}
.svc-card p{color:var(--muted);font-size:.95rem;flex:1}
.svc-more{
  margin-top:22px;color:var(--rose-deep);font-weight:600;font-size:.9rem;
  display:inline-flex;align-items:center;gap:8px;
}
.svc-card:hover .svc-more{gap:14px}
.svc-more{transition:gap .3s var(--ease)}
@media(max-width:980px){.svc-grid{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.svc-grid{grid-template-columns:1fr}}

/* ---- process ---- */
.proc{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;counter-reset:step}
.proc-c{
  background:var(--white);border-radius:var(--rad);padding:38px 30px;border:1px solid var(--line);
  position:relative;
}
.proc-c::before{
  counter-increment:step;content:"0" counter(step);
  font-family:var(--serif);font-style:italic;font-size:3.4rem;color:var(--blush);
  display:block;line-height:1;margin-bottom:18px;
}
.proc-c h3{margin-bottom:10px}
.proc-c p{color:var(--muted);font-size:.95rem}
@media(max-width:900px){.proc{grid-template-columns:1fr}}

/* ---- why ---- */
.why-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.why-c{
  background:var(--white);border-radius:var(--rad);padding:32px 30px;border:1px solid var(--line);
  display:flex;gap:20px;align-items:flex-start;transition:transform .35s var(--ease),box-shadow .35s;
}
.why-c:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.why-c .ic{
  flex:none;width:52px;height:52px;border-radius:16px;background:var(--blush);
  display:flex;align-items:center;justify-content:center;font-size:1.4rem;
}
.why-c h3{font-size:1.12rem;margin-bottom:6px}
.why-c p{color:var(--muted);font-size:.93rem}
@media(max-width:760px){.why-grid{grid-template-columns:1fr}}

/* ---- results ---- */
.res-row{display:flex;flex-wrap:wrap;gap:16px;justify-content:center}
.res-pill{
  background:var(--white);border:1px solid var(--line);border-radius:20px;padding:24px 28px;
  max-width:330px;transition:transform .35s var(--ease),box-shadow .35s;
}
.res-pill:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.res-pill h3{font-size:1.08rem;color:var(--rose-deep);margin-bottom:6px}
.res-pill p{font-size:.9rem;color:var(--muted)}

/* ---- areas (local seo) ---- */
.areas{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
.area-chip{
  background:var(--white);border:1px solid var(--line);border-radius:99px;padding:10px 22px;
  font-size:.9rem;font-weight:500;color:var(--ink-soft);
}
.area-chip.gold{background:var(--plum);color:var(--gold-soft);border-color:var(--plum)}

/* ---- faq ---- */
.faq{max-width:800px;margin:0 auto}
.faq details{
  background:var(--white);border:1px solid var(--line);border-radius:18px;
  margin-bottom:12px;overflow:hidden;
}
.faq summary{
  cursor:pointer;list-style:none;padding:22px 58px 22px 26px;font-weight:600;
  font-size:1.02rem;position:relative;color:var(--ink);
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:"+";position:absolute;right:24px;top:50%;transform:translateY(-50%);
  font-family:var(--serif);font-size:1.6rem;color:var(--rose);transition:transform .3s;
}
.faq details[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq .faq-a{padding:0 26px 24px;color:var(--muted);font-size:.97rem}

/* ---- CTA band ---- */
.cta-band{
  background:linear-gradient(120deg,var(--plum) 0%,#5A3350 55%,var(--rose-deep) 130%);
  color:#fff;padding:88px 0;position:relative;overflow:hidden;
}
.cta-band::before{
  content:"✦";position:absolute;right:6%;top:-30px;font-size:14rem;color:rgba(255,255,255,.06);
  font-family:var(--serif);
}
.cta-in{display:grid;grid-template-columns:1.3fr 1fr;gap:48px;align-items:center}
.cta-band h2{color:#fff;margin-bottom:14px}
.cta-band p{color:#EAD9E0;max-width:480px}
.cta-band .kicker{color:var(--gold-soft)}
.cta-band .kicker::before{background:var(--gold-soft)}
.cta-acts{display:flex;flex-direction:column;gap:14px;align-items:flex-start}
.cta-acts .btn-line{color:#fff;border-color:rgba(255,255,255,.5)}
.cta-acts .btn-line:hover{background:#fff;color:var(--plum)}
.cta-acts small{color:#CBB3C6;font-size:.82rem}
@media(max-width:860px){.cta-in{grid-template-columns:1fr}}

/* ---- footer ---- */
.site-foot{background:var(--ink);color:#B9AEC0;padding:70px 0 0;font-size:.93rem}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:44px;padding-bottom:52px}
.foot-brand img{border-radius:14px;margin-bottom:18px;background:#fff;padding:6px}
.foot-brand b{color:#fff}
.foot-col h4{color:var(--gold-soft);font-size:.85rem;letter-spacing:.16em;text-transform:uppercase;margin-bottom:16px}
.foot-col a{display:block;color:#B9AEC0;text-decoration:none;padding:5px 0;transition:color .25s,padding-left .25s}
.foot-col a:hover{color:#fff;padding-left:6px}
.foot-col address{font-style:normal;line-height:1.9}
.foot-col address a{display:inline;color:var(--gold-soft)}
.foot-areas{margin-top:14px;font-size:.82rem;color:#8E8296}
.foot-base{
  border-top:1px solid rgba(255,255,255,.09);padding-top:22px;padding-bottom:26px;
  display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:.78rem;color:#8E8296;
}
.foot-kw{max-width:640px}
@media(max-width:900px){.foot-grid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.foot-grid{grid-template-columns:1fr}}

/* ---- inner page hero ---- */
.page-hero{
  padding:76px 0 60px;position:relative;overflow:hidden;
  background:radial-gradient(80% 120% at 85% -20%,var(--blush) 0%,transparent 55%),var(--cream);
}
.page-hero .crumbs{font-size:.82rem;color:var(--faint);margin-bottom:20px}
.page-hero .crumbs a{color:var(--rose-deep);text-decoration:none}
.page-hero h1{max-width:900px}
.page-hero .lead{max-width:760px;color:var(--muted);font-size:1.12rem;margin-top:20px}

/* ---- service detail ---- */
.svc-layout{display:grid;grid-template-columns:1.6fr .9fr;gap:56px;align-items:start}
.rich h2{margin:44px 0 16px;font-size:1.7rem}
.rich h3{margin:30px 0 10px}
.rich p{color:var(--ink-soft);margin-bottom:16px}
.rich ul{margin:0 0 18px 22px;color:var(--ink-soft)}
.rich li{margin-bottom:8px}
.rich a{color:var(--rose-deep);font-weight:500}
.svc-side{position:sticky;top:110px;display:flex;flex-direction:column;gap:20px}
.side-card{background:var(--white);border:1px solid var(--line);border-radius:var(--rad);padding:30px}
.side-card h3{font-size:1.1rem;margin-bottom:14px}
.side-card ul{list-style:none}
.side-card li{padding:9px 0 9px 30px;position:relative;font-size:.93rem;color:var(--ink-soft);border-bottom:1px dashed var(--line)}
.side-card li:last-child{border:none}
.side-card li::before{content:"✓";position:absolute;left:2px;color:var(--gold);font-weight:700}
.side-card.plum{background:var(--plum);border-color:var(--plum);color:#EAD9E0}
.side-card.plum h3{color:#fff}
.side-card .btn{width:100%;margin-top:14px}
.result-strip{
  background:var(--blush);border-radius:16px;padding:18px 24px;font-weight:600;color:var(--plum);
  margin-top:34px;font-size:.98rem;
}
@media(max-width:900px){.svc-layout{grid-template-columns:1fr}.svc-side{position:static}}

/* ---- blog ---- */
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.post-card{
  background:var(--white);border:1px solid var(--line);border-radius:var(--rad);padding:34px 30px;
  display:flex;flex-direction:column;text-decoration:none;
  transition:transform .35s var(--ease),box-shadow .35s;
}
.post-card:hover{transform:translateY(-7px);box-shadow:var(--shadow)}
.post-date{font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin-bottom:12px}
.post-card h3{margin-bottom:12px;font-size:1.22rem}
.post-card p{color:var(--muted);font-size:.93rem;flex:1}
.post-card .svc-more{margin-top:20px}
@media(max-width:960px){.post-grid{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.post-grid{grid-template-columns:1fr}}
.article{max-width:780px;margin:0 auto}
.article .rich p{font-size:1.04rem}
.article-meta{display:flex;gap:16px;align-items:center;color:var(--faint);font-size:.88rem;margin-top:18px}

/* ---- contact ---- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.c-form{background:var(--white);border:1px solid var(--line);border-radius:var(--rad);padding:38px}
.field{margin-bottom:20px}
.field label{display:block;font-size:.85rem;font-weight:600;margin-bottom:8px;color:var(--ink-soft)}
.field input,.field textarea,.field select{
  width:100%;padding:14px 16px;border:1.5px solid var(--line);border-radius:14px;
  font-family:var(--sans);font-size:.97rem;background:var(--cream);color:var(--ink);
  transition:border-color .25s,box-shadow .25s;
}
.field input:focus,.field textarea:focus,.field select:focus{
  outline:none;border-color:var(--rose);box-shadow:0 0 0 4px rgba(201,123,109,.12);
}
.alert-ok{background:#EAF6EC;border:1px solid #BFE3C6;color:#2F7A3D;padding:16px 22px;border-radius:14px;margin-bottom:22px}
.alert-err{background:#FBEDEA;border:1px solid #F0C9C0;color:#A2453A;padding:16px 22px;border-radius:14px;margin-bottom:22px}
.c-info h3{margin:26px 0 8px}
.c-info a{color:var(--rose-deep);font-weight:600;text-decoration:none}
.hp-field{position:absolute;left:-9999px;opacity:0;height:0;overflow:hidden}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr}}

/* ---- founder strip ---- */
.founder{display:flex;align-items:center;gap:26px;background:var(--white);border:1px solid var(--line);border-radius:var(--rad);padding:26px 30px}
.founder img{width:92px;height:92px;border-radius:50%;object-fit:cover;object-position:top}
.founder b{font-family:var(--serif);font-size:1.15rem;display:block}
.founder span{color:var(--muted);font-size:.88rem}

/* ---- reveal animations ---- */
.reveal{opacity:0;transform:translateY(34px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal-d1{transition-delay:.12s}
.reveal-d2{transition-delay:.24s}
.reveal-d3{transition-delay:.36s}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .marquee-in{animation:none}
  html{scroll-behavior:auto}
}